Evaluation of The SmokeScreen Mediology

This involved an evaluation of the SmokeScreen Mediology, an innovative campaign to prevent young people taking up smoking. It focused on making young people aware of how smoking is presented in the media (such as films, music videos, computer games and fashion) by highlighting how product placement and other tactics are used by the tobacco industry to encourage young people […]

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Health Research Case Study: Evaluation of The SmokeScreen Mediology

Who for: Leicester City NHS STOP! Smoking Service. Methods: Good practice literature review, pre-intervention online surveys, post-intervention online surveys, consultation (both by phone and face-to-face interviews) with stakeholders, quantitative data analysis of surveys and service data, qualitative data analysis of stakeholder consultations, and final evaluation report. Description: This involved an evaluation of the SmokeScreen Mediology, an innovative campaign to prevent young people taking […]

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Stoptober Returns

The approach of October heralds the return of Stoptober – a 28 day challenge providing support to those who would like to stop smoking: https://stoptober.smokefree.nhs.uk/ Stoptober is a public health campaign which is supported by a number of famous comedians such as Rhod Gilbert and Shappi Khorsandi to encourage people to quit smoking for good. According to the campaign, if you […]

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Smoking is on the decline for pupils

Merely a decade ago, nearly half of UK pupils had tried smoking at least once in their lives. However, according to a recent article from the BBC, Health and Social Care Information Centre data reveals that more pupils are now trying e-cigarettes (also known as ‘vaping’) than actual cigarettes. According to figures, the number of pupils that are taking up smoking is declining […]

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Healthy Communities Research

As the drug and alcohol treatment agenda has developed over the past decade, we have established a strong track record undertaking work in the area of substance misuse. This has included numerous service evaluations and needs assessments for local Drug and Alcohol Teams and services. More recently, a growing concern in the public sphere and our society as a whole […]

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