Property Marking
There are all sorts of things that can be attached to goods to make them more difficult to be tampered with, to render them less susceptible to theft or counterfeit. The simplest idea is to attach some form of label or marking that indicates who the owner/seller is, that way if it is found by someone else it can be returned, or identified as lost or stolen.
The aim of the project reported here was to conduct a study to assess the effectiveness of property marking on Fast Moving Consumer Goods. The focus here was very much on labels although as will be shown, other types were considered. It is not an experimental project, nor a large one, but by assessing the perspectives of different experts, as well as those involved in the buying and selling of goods, the objective was to develop an understanding of the value placed on property marking by different groups.
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